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Late Night Madness Eagle Rock 2026: Free Lineup, Food and Tickets

Late Night Madness Eagle Rock 2026 flier with DJ Wrex, DJ Icy Ice, DJ 1Oak and DJ Buddy, hosted by Jut, at Seafood City

FREE EVENT | ALL AGES

Late Night Madness Eagle Rock 2026: Free Lineup, Food and Tickets

Saturday, Nov. 21 | 7PM to midnight | Seafood City Eagle Rock | Free, all ages

Late Night Madness Eagle Rock 2026 flier with DJ Wrex, DJ Icy Ice, DJ 1Oak and DJ Buddy, hosted by Jut, at Seafood City
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Late Night Madness is back at Seafood City Eagle Rock on Saturday, Nov. 21, and I’m playing it. The party runs from 7PM to midnight, admission is free, and all ages are welcome.

If you’ve seen the videos of people dancing between the grocery aisles, this is that night. If you haven’t, this guide covers what you need before you go: the lineup, the food, how to get your free ticket, and a few tips from someone who spends most weekends in a DJ booth.

I’ll keep it practical. Below you’ll find what Late Night Madness is, where it came from, what to expect on Nov. 21, and exactly how to register so you aren’t stuck outside.

Late Night Madness Eagle Rock at a Glance

  • Event: Late Night Madness 2026 at Seafood City
  • Date: Saturday, November 21
  • Time: 7PM to midnight
  • Place: Seafood City Supermarket, Eagle Rock
  • Cost: Free admission, all ages welcome
  • Lineup: DJ Wrex, DJ Icy Ice, DJ Buddy and DJ 1Oak, hosted by Jut
  • Register: SFC+ app (Events tab), the QR code on the flier, or Eventbrite

Table of Contents

What Is Late Night Madness?

Late Night Madness is Seafood City’s series of late-night parties held inside its supermarkets. The store stays open past its usual hours, DJs set up, and the aisles turn into a dance floor with Filipino street food on the side.

According to Joysauce, the first one took place in Daly City, California, as a celebration for the opening of the chain’s Daly City location. KION reports that the first nighttime event drew hundreds of people, with lines forming outside the store.

Digital creator JP Breganza helped bring the idea to life. Joysauce notes the parties have since spread to Los Angeles, Las Vegas, Seattle and Houston, and north of the border to Calgary and beyond. Daily Hive adds that the series has also reached Seafood City Canada stores in Edmonton, Winnipeg, Mississauga and Scarborough.

Chicago got its first Late Night Madness too. AOL’s report on that weekend says the store there usually closes at 9 p.m., and that Seafood City hoped to host another party about every three weeks.

Seafood City itself has been around since 1989, as LAist points out. This is a grocery chain with decades of community roots that decided a dance floor in the aisles made sense. Judging by the crowds, it was right.

Late Night Madness Eagle Rock: Date, Time and Place

Late Night Madness Eagle Rock happens on Saturday, November 21, 2026, from 7PM to midnight at Seafood City Supermarket in Eagle Rock, in Northeast Los Angeles.

Seafood City’s announcement says admission is free and all ages are welcome. That means kids, parents and grandparents can all be on the same dance floor.

Eagle Rock has hosted one of these nights before. Disarray’s recap of an earlier Eagle Rock party described the store turning into a full-on nightclub, with DJ E-man from Power 106 in the building. That’s the energy to expect on Nov. 21.

I’d plan to arrive early. Crowds at these events have grown big enough that Seafood City added a reservation system, as Joysauce reported. Register before you head over so your spot is set.

Plan Your Night: Getting There and What to Wear

Seafood City hasn’t published a full guide for the Eagle Rock night beyond the date, time, lineup and registration steps. Here’s how I’d plan around that.

Getting There

Late Night Madness Eagle Rock ends at midnight, so think about your ride home before you leave. If you’re driving, give yourself extra time to park, since a free event in a busy shopping area can fill the lot. If you’re going with friends, consider splitting a rideshare so nobody has to worry about driving late.

Seafood City hasn’t shared parking or entry details in its announcement. Check the SFC+ app and @seafoodcitysupermarket on Instagram in the days before Nov. 21, because those are the places updates will show up first.

What to Wear

There’s no dress code announced. This is a dance party in a grocery store, so wear something you can move in. November evenings in Los Angeles can cool off, so bring a light layer, and remember a crowded room warms up fast once the music gets going.

What to Bring

Bring your phone with the SFC+ app and your ticket ready, a charger or power bank if you plan to film, and your ID in case it’s needed. Leave big bags at home when you can. A smaller bag is easier to keep track of in a crowd.

Late Night Madness Lineup: Who’s Playing

Four DJs share the night, and Jut is hosting. Four DJs means four different approaches to the same dance floor, so the music keeps changing from hour to hour.

DJ Wrex

That’s me. I’m Rex, a Los Angeles DJ and turntablist. Most of my weekends are weddings, many of them Filipino-American celebrations, so reading a room that spans every age and taste is the job. I also scratch, and I teach other DJs through Pro DJ Lab. You can read more on my About page.

DJ Icy Ice

DJ Icy Ice is on the Late Night Madness lineup. Follow @djicyice on Instagram for mixes and updates.

DJ Buddy

DJ Buddy rounds out the DJ lineup. Follow @_djbuddy on Instagram to see what he’s playing.

DJ 1Oak

DJ 1Oak completes the four. Follow @j.oakk on Instagram to see more of his work.

Hosted by Jut

Jut hosts Late Night Madness Eagle Rock and keeps the night moving between sets. Follow @jutsmusic for updates.

How a Four-DJ Night Works

People ask me what it’s like when several DJs share one night. From the booth, the main job is keeping the energy steady while the music changes hands.

A good handoff matters more than most people realize. The DJ finishing a set wants to leave the floor warm, and the next DJ wants to build on that without throwing it away. That usually means paying attention to the last few songs and picking up where the crowd already is.

At a party like Late Night Madness, the crowd is also unusually mixed. You might have a family at the front, a group of friends in the middle and someone who just came in for groceries watching from the side. The set has to work for all of them.

That’s why I like sharing the night with other DJs. Each of us reads the room a little differently, and the crowd gets variety without anyone having to carry the whole night alone.

What to Expect on the Night

Seafood City’s announcement promises nonstop music and dancing, Filipino street food, exclusive merch, giveaways, and surprises they haven’t revealed yet. Here’s what that tends to look like at these parties.

The Food

LAist’s visit to Late Night Madness at the North Hills store described trays of BBQ skewers, pork lechon and loaded lumpia, with a whole roasted lechon on display. Expect Filipino street food along those lines. Seafood City hasn’t published the Eagle Rock menu yet, so check the SFC+ app for details.

The Dancing

LAist reported dance battles for Dodgers swag, and Joysauce described cha cha lines forming as the crowds got bigger. You don’t need to be a good dancer. Everyone’s there to move, and the room is forgiving.

The Crowd

The crowd mixes ages and backgrounds. Joysauce stresses that all are welcome, not only Filipinos, and LAist’s guide makes the same point for first-timers. Saveur even described store employees joining in on the dancing.

The Merch and Giveaways

Seafood City says there will be exclusive merch and giveaways. They haven’t shared specifics, so follow @seafoodcitysupermarket on Instagram for announcements before Nov. 21.

The Surprises

Seafood City also says there are surprises they can’t wait to reveal. I’m not going to spoil anything, mostly because I don’t know what they are. Late Night Madness has a way of keeping things unpredictable, and that’s part of the fun.

How to Get Free Tickets for Late Night Madness Eagle Rock

Admission is free, and registration is how you get your ticket. Seafood City gives you two ways to do it:

  1. Download the SFC+ app, Seafood City’s official app.
  2. Tap Events inside the app and find Late Night Madness Eagle Rock.
  3. Register for your free ticket. Or skip the steps and scan the QR code on the flier above.

You can also get your free ticket on Eventbrite.

As Joysauce noted, you may need to reserve a spot to attend these parties. I’d register as soon as you can rather than waiting until the day of.

For last-minute changes, check Seafood City’s official accounts: @seafoodcitysupermarket on Instagram and @seafoodcityofficial on TikTok. You can also visit Seafood City’s website for more about the stores.

Get Your Free Ticket on Eventbrite

Tips for Your First Night Out

I’ve spent a lot of nights behind the decks, and I’ve seen what makes a party go well for the people on the floor. Here’s my advice for Late Night Madness Eagle Rock.

  1. Register first. Don’t count on walking up and getting in. Use the SFC+ app or the QR code before you leave home.
  2. Arrive early. Lines can form at these events, and the first hour is a good time to settle in, look around and find your spot.
  3. Wear comfortable shoes. You’ll be dancing on a supermarket floor. Pick shoes you can stand and move in for five hours.
  4. Come hungry. The street food is part of the night, so don’t plan on a big dinner beforehand.
  5. Bring friends and family. It’s all ages, and it’s more fun with people you know. Tag them when you post.
  6. Charge your phone. You’ll want photos and clips, and you’ll want your ticket available in the app.
  7. Respect the space. It’s a working supermarket with staff and shoppers. Be kind, be patient and leave it as you found it.
  8. Say hi. I’ll be around between sets. Come find me and tell me what you want to hear.

Why These Parties Matter to the Community

KQED covered how Seafood City threw these parties during Filipino American History Month in October, with videos spreading across social media. Joysauce called them a way of bringing the Filipino community together, and LAist’s story ends on the idea that strangers become family.

Disarray’s recap described the Eagle Rock night as community, nostalgia and Filipino pride all in one place. For many families, Seafood City is a regular weekly stop. Turning it into a dance floor feels familiar and new at the same time.

I see the same thing at weddings. Good music bridges generations. A parent and a teenager might not agree on much, but they’ll both end up on the floor when the right song comes on. Late Night Madness works the same way, just with lechon nearby.

A Regular Night Out vs. a Grocery Store Dance Party

There is a reason people line up for Late Night Madness. It offers things a typical night out does not.

  • It’s free. There’s no cover charge, and you register for a ticket instead of buying one.
  • It’s all ages. Families can come together instead of splitting up for the evening.
  • The food is right there. You can eat Filipino street food between songs, with no need to leave and come back.
  • The setting is unusual. Dancing in a supermarket is part of the appeal, and the familiar space makes it easy to relax.
  • It’s community-first. Everyone is welcome, and people talk to strangers on the dance floor.

None of that makes it better than a club or a concert. It’s just different, and for a lot of people that’s exactly the point. If you want a night out that doesn’t take planning, money or a dress code, this is a strong option.

Share Your Moments From the Night

People film a lot at these parties, and the clips are how the events spread. If you post from Late Night Madness Eagle Rock, tag @seafoodcitysupermarket and the DJs you see so they can find your video.

I’ll be sharing from the night too. Follow @djwrex on Instagram and TikTok, and tag me if you catch a moment from my set. I like seeing the night from the dance floor’s point of view.

Late Night Madness Eagle Rock FAQ

Is Late Night Madness Eagle Rock free?

Yes. Seafood City says admission is free. You register for your ticket through the SFC+ app or the QR code on the flier.

What time does Late Night Madness Eagle Rock start?

The party runs from 7PM to midnight on Saturday, November 21, 2026.

Is Late Night Madness all ages?

Yes. Seafood City says all ages are welcome, so you can bring the whole family.

Do I need to register for Late Night Madness?

Seafood City asks you to download the SFC+ app, tap Events, or scan the QR code to register. Joysauce reports that a reservation may be required at these parties, so register ahead of time.

Who is performing at Late Night Madness Eagle Rock?

The lineup is DJ Wrex, DJ Icy Ice, DJ Buddy and DJ 1Oak, with Jut hosting.

Where is Late Night Madness Eagle Rock?

It takes place inside Seafood City Supermarket in Eagle Rock, in Northeast Los Angeles.

Do I have to be Filipino to go to Late Night Madness?

No. Joysauce and LAist both stress that everyone is welcome.

Is there parking at Late Night Madness Eagle Rock?

Seafood City hasn’t published parking details for the event. Check the SFC+ app and the official Seafood City Instagram before Nov. 21, and give yourself extra time to park.

What should I wear to Late Night Madness?

There’s no announced dress code. Wear comfortable shoes and clothes you can dance in, and bring a light layer for the evening.

Can I bring kids to Late Night Madness Eagle Rock?

Yes. Seafood City says all ages are welcome.

Can I book DJ Wrex for my own event?

Yes. I play weddings, corporate events and private parties around Southern California. Head to the booking page to get started.

About DJ Wrex and Booking

I’m DJ Wrex, a Los Angeles wedding DJ, turntablist and music producer. I run Synergy Events with my wife, Amanda, and we DJ weddings, private parties and community events across Southern California.

If you’d like to see how I work a room, here’s a recent night: Chad + Karen at Valentine DTLA. You can also hear my sets on the Music page, read my press kit, or join the DJ Wrex newsletter for event news and DJ tips.

Want to learn to scratch? My online school, Pro DJ Lab, is covered on the Learn to Scratch page.

Book DJ Wrex for Your Next Event

See You on Nov. 21

Late Night Madness Eagle Rock is Saturday, Nov. 21, from 7PM to midnight at Seafood City. It’s free, it’s all ages, and it’s going to be loud in the best way.

Register in the SFC+ app, bring your people, and tag me when you post. I’ll see you on the floor.

Rex
DJ Wrex

Sources and Further Reading